In the present age of technology, there is a tremendous urgency for content that is not only informational but also visually appealing. Information and various forms of communication are just a click away due to improved technologies and thus it is becoming more and more difficult for advertisers, teachers and other communicators to capture and hold the attention of the well-informed audience. Here comes the infographic—a tool that replaces linear text and gives a new round to the activity of delivering particular messages to people. But, what is an infographic so important and what purpose does it serve in the digital marketing door?
What Are Infographics?
A simple definition for infographic is that it is a representation by graphic means of quantitative and qualitative information using images and textual elements for expressing complicated ideas clearly and quickly. Infographics are an invaluable tool to present a huge quantity of information into a form that can be easily consumed by the customer and is handled in many places including advertising, education and homicide investigations.
The infographics covered in this guide may take different forms based on the different dimensions of the formats designed. However most of the infographics can be classified into three basic categories: statistical, informational and process. So let us examine every kind.
Statistical Infographics
Statistical infographics are the type of infographics that contain and rely on large amounts of numerical data. These graphs could be bar graphs, pie charts, and histograms which make up some mathematics of drawing with statistical information. Since numbers were presented visually and correctly, the distributions were easily defined in terms of comparisons, trends, or relations. This type of infographic is best used in Market research, which allows a very succinct understanding that is critical for decision making.
Example: Social media users statistics over the years is another example of a statistical infographic, where Ńa information growth examples are vividly designed using graphs.
Informational Infographics
Informational infographics are those that are text-based and include only text for the completion of the image. Their makeup can take the shape of lists, paragraphs, or bullet-point lists explaining one concept or detailing something specific. Summary infographics are very handy in presenting research results, offering a list of recommendations, or highlighting important issues in an easily digestible manner.
Example: To improve productivity, an informational infographic would present strategies that would be highlighted with icons and outlined in bullet points in a clear manner.
Infographic Representation of Process
Infographics of the process are a series of actions which are graphically represented. They are often implemented to represent a series of actions or processes and even short tutorials or guides in an approachable way. This type of infographic is useful to readers who find it hard to comprehend processes that are too long or complicated for them to read.
Example: A process infographic could explain in detail how to run a marketing campaign utilizing the steps provided in the text, from research, through the design to execution.
Scope of Infographics in Digital Marketing
Infographics are one of the core components of digital marketing as they help in grabbing the audience’s attention and are also helpful in delivering large data precisely and accurately. Given the graphical nature of these materials, they come with a great number of positive aspects which make them a fundamental part of any marketing plan.
Increased Engagement
It is much easier to capture a person’s attention with visuals rather than with text. Infographics grab attention and invite the audience to engage with the content which increases the level of participation issues. In the contemporary world where users have information overload, infographics help in the delivery of such information in an appealing manner thereby attracting the reader's attention.
Improved Comprehension
These infographics offer a clearer understanding of complex concepts by representing them graphically. They help those who cannot fully understand Anglo-Saxon proficiency as they simplify definitions and explanations of complicated subjects. This understanding improvement is very important for the brands which want to educate their customer and build a name in the industry.
Enhanced Shareability:
Since infographics contain good design, they are more popular in circulation and sharing online. Under the social media scenario, shareable content can increase the exposure and reach of the brand significantly. Infographics can be spread through social media platforms which include Facebook, Twitter, and Pinterest creating ways for brands to try out fresh market segments and increase referrals to their sites.
The Five Essential Components of a Successful Infographic
Designing an impactful infographic necessitates a methodical and meticulous process. Here are five critical factors that you need to factor into the design process of your infographic:
Clear Purpose and Focus
It is always important to understand and communicate one main idea or message when one intends to create an infographic, and it all begins with identifying a suitable purpose. Such a justification guarantees that there are no loose ends in the infographic and the message being put across is effective within the intended audience.
Simple Layout
The analysis of the information requires that neat uncluttered designs be employed in order to keep the audience stuck to reading. Create a structure that breaks the text into manageable sizes and breaks the monotony by incorporating empty spaces that lateral movement of the eyes. Do not give so much text or too large images and pictures to your audience; do all you can to keep it simple.
Engaging Visuals
Use descriptive elements such as images, videos, and icons to enhance the readers and overall content of the central theme. Eyewear, and other three-dimensional items increase the interest and comprehension of what the information is all about and the message that is being communicated.
Compelling Information and Data
Come up with possible ways that may make the information understandable and entertaining. There is a level of analysis and synthesis required in contemplating the situation to come up with possible solutions to such cases. Infographics should go beyond displaying data. Further, there is more in Yeah than what gets to the ears alone.
Reputable Sources
It should be clear that using reputable sources for information and facts is critical if connection with the audience is to be made. Make sure your infographic is well supported by citations from legitimate studies, researches or by authorities, for the integrity of the design.
Conclusion
To conclude, we can say that infographics are a useful way of presenting information to the audience. With an organized approach and inclusion of activities, every marketer can manage to prepare a relevant infographic that is of interest to the specific target audience and promote active participation.
Whether you are improving your site, social media or advertising campaigns, infographics can be used to communicate effectively and in a much more appealing way.
Eager To Up Your Content Game?
If you want to implement amazing infographics into your digital marketing campaign, contact 360 Digital Sauce. We can help you craft beautiful infographics that get your point and more importantly your audience’s attention.
